OK. I’m going to make a confession… and this may actually shock some of my closest friends. I have TERRIBLE hair. This is not a case of the grass is always greener, as in, “I wish my thin hair was thicker” or “I wish I was a blond instead of a brunette.” I have TERRIBLE hair. It’s more frizzy than curly… coarse like barbed wire….. and unruly and big. I’d show you a picture, but… I did something to fix it and change my life. BUT… that life change has come to an end…. Allow me to explain.
In a previous post I mentioned that I live in Israel now. But, I made that move from Portland, Maine. About 5 years ago I read about a hair process called “Japanese Hair Straightening.” The short description is that it’s a permanent hair straightening process that leaves the hair shiny, silky, smooth and straight, but with body. Basically, as an ex-boyfriend said the first time I did it, it’s 10 years of therapy wrapped into a hair-do.
I know, I said it was permanent but then said “the first time” I did it. That’s because when your roots grow in, they grow in like your old hair. It’s the processed hair that always remains straight, shiny and beautiful (I’m talking wash and go people!).
Anyway, when I first did it, about 5 years ago, it wasn’t a popular hair treatment and I used to travel to New York City from Portland, Maine every 4-6 months to get my roots done. In between touch-ups I would use a flat iron to tame my roots.
Now, fast forward to my current situation. I’m in Israel and yes, they have the Japanese Straightening here, but I am terrified of trusting my locks to some random hair dresser. Remember, I used to go from po-dunk Maine to glitzy Manhattan to get this done. So, it’s been nearly a year since I’ve had my “therapy.” Therefore, I have made the very, very difficult and sad decision to go back to my natural hair….. But all hope is not lost. Which brings me to the true reason I’ve decided to post this.
Remember I said I used a straightening iron to handle my roots in between processes. Well, I have my momma to thank for the AMAZING Sedu Ceramic Tourmaline flat iron she bought for me. It was a gift from mother to daughter to help me stay beautiful.
But wait, that’s not even the point.
She lives in Florida and at the time, I lived in Maine. Smart lady that she is, she ordered the flat iron from an online store called Folica.com. Fine, good, dandy. I’ve got an awesome flat iron and life was great.
Fast forward. I move to Israel. The unruly, frizzy hair begins to sprout from my scalp and I use the Sedu iron like a champ! But, here’s where our story takes a sad, sad turn. The flat iron broke! AHHHH! I’m in Israel, with terrible hair and NO FLAT IRON!!! AHHH…
So, what’s a girl to do? She calls Folica.com and tells them what happened. They say the Flat iron is under warranty so send it back, with a check for return shipping (I think it was $9.95) and once they receive it they’ll ship a new one out.
Ecstatic, I went to the airport and found someone who was going to America and asked them to help me out. OK. Not really… I asked someone I know and they hooked me up (THANKS JON!).
Unfortunately, our story doesn’t end there and it doesn’t begin to explain why I think Folica.com is the MOST AWESOME company!!
So, Jon (my flat iron helper) comes back from the U.S. with my new flat iron, but alas! It doesn’t work. Just when my hair is really at it’s worst. Not only do I have terrible hair, but it’s in that terrible growing out stage… frizzy, curly roots and straight and shiny everywhere else. So, so, so sad….. I’m forced to buy a junky, version here and just make do until Jon goes back to the states.
That was in November. Just last week (first week of April) Jon goes back and takes my flat iron with him once again. Again, I call Folica.com. I tell them the flat iron never worked and I explain why it took me so long to return it.
NOW PAY ATTENTION. HERE’S WHY FOLICA.COM IS AWESOME.
The woman I spoke with was sweet and kind and helpful. She apologized for the situation and asked if I wanted a refund. I said “NO WAY!” despite a little bump in the road, the Sedu Iron is the best EVER! I wanted a new one. So get this (and any other companies out there should take note of this incredible customer service)
1. She shipped a new Sedu Flat Iron out right away.
2. She enclosed a UPS shipping label with it so I wouldn’t pay to ship the broken one back
3. DID YOU CATCH THAT?! They sent me a new one (on their dime) BEFORE they received the *old* one AND they are paying for shipping on that side too.
NOW THAT’S A STRAIGHT UP AWESOME COMPANY.
So thank you Sedu and Folica.com for making me nothing short of a hair model and Jon for being my errand boy.
Oh, and please note, despite the fact that the Sedu Iron was broken, I still HIGHLY recommend it. Sometimes things happen, you know? Besides, if you have a company like Folica.com working for you, you can afford to try things out.
Of course, that’s just One Girl’s Opinion.

did you find a reputable person to do Japanese hair straightening here? I’m looking into it and want the best place (i live in ra’anana) thanks. good luck
Lori…. sorry for the delay. I haven’t done the hair straightening here for 2 reasons…
1. My girl, Gloria, in New York has spoiled me and I’m *terrified* of trying someone new… I’ve seen some really bad jobs.
2. It’s REALLY expensive here… pricier than midtown Manhattan
BUT, the place I get my hair cut and blown in Jerusalem does it and I really trust the guys there. In fact, since I decided to grow out the Japanese straightening I let them do some kind of de-volumizer procedure and it’s worked really well. If I *was* going to go back to the straightening I would go there. The place is called “Avi Manko” and it’s at 28 Rechov Aza in Jerusalem. Eitai does my hair but Avi is great too. Their phone number is 02-566-7755.
Good luck and be sure to keep me posted!!
Somehow i missed the point. Probably lost in translation
Anyway … nice blog to visit.
cheers, Chary.
Um, I’m not sure what point it is you missed.
Just wanted to take a minute to let people know about a great company. We’re often quick to complain and I wanted to be quick to cheer.
Cheers!
I found your post because i was googling “best flat iron for Israel” because my daughter will be spending next semester there. Just wondering… does this flat iron come with the proper plug for Israel or do you use and adapter? Advice???? Thanks!!
Eva
evasolo@comcast.net
Eva-
I know better than anyone how important the flat iron can be! The Sedu iron I have has an American plug and I use an adapter. HOWEVER, I wouldn’t recommend it. It clearly states in the instructions not to use one. In fact, I think it may have something to do with why my first one broke… I think eventually it couldn’t take the “power overload.”
The good news is, this same flat iron *is* available with a “foreign” plug. And it’s also sold by Folica.com. Here’s the link:
http://www.folica.com/Sedu_Ionic_Cera_d1784.html
Looks like it’s on sale too! I may just have to buy one!
Good luck to your daughter and to you, who will be missing her!
But, I promise, this is a great place to be!